Transforming the $100B secondary mobile market with trust and transparency.
Hundreds of millions of used devices sit in drawers, warehouses, and write-off ledgers. The Cellbie Marketplace exists to move every one of them, including broken ones— fairly, efficiently, and at scale.
Our Story
How it started.
While at mce Diagnostics, wireless industry veterans Mark and Scott identified a massive opportunity to replace stagnant inventory processing with real-time market liquidity. They realized that rich, consistent diagnostic data could establish the transparency needed for buyers to provide advance price lists, valuing any device condition instantly. This vision became Cellbie — a platform mimicking the stock market where buyers compete for predictable supply before inventory even hits the market. Alongside technology leads Terry and Dave, the founders first launched an in-store trade-in solution that outperformed traditional channels by up to 50%, even for damaged units. When the pandemic challenged the retail model, the team pivoted to serve bulk sellers, Enterprise customers through Managed Services, Global Carriers and Agents. By 2026, Cellbie's data-driven marketplace passed the 1M-device-sold mark, reaching $100M ARR, with a 50% year-over-year growth.
Back-of-the-napkin original plan.
Mobile Disrupt 2025, expanding to the US.
How it is going.
Today, Cellbie is a trusted B2B marketplace engineered for the global mobile secondary market, facilitating the high-volume exchange of excess inventory between large corporations or resellers and a vetted network of diverse professional buyers. By providing a transparent platform for devices in any condition — from premium, like-new units to those requiring extensive repair — we ensure true market valuation and immediate liquidity for every asset. Unlike traditional wholesalers, Cellbie operates as a pure-play market maker, managing thousands of daily platform transactions through a sophisticated network of open purchase orders and real-time demand, far from manual spreadsheets. Whether you are looking to offload surplus stock or source consistent product streams, Cellbie provides the scale, speed, and pricing integrity essential to the mobile ecosystem.
device transactions
active buyers across North America
dispute rate
Headquarters
1011 Upper Middle Rd E, C3, Suite 1200
Oakville, ON L6H 5Z9
Canada
