Apple Gets Bitten

Tell me it ain’t so Apple. Throttling the device I own due to “battery issues”? Apple recently confirmed what iPhone users have long suspected: older generation phones experience a significant decrease in performance when upgraded to newer Operating System versions. Things aren’t always as they appear on the surface, however, and Apple’s intentions might have been good. After all, most of us would rather have a device operate at reduced performance than simply shut down. Nevertheless, customers and consumer advocacy groups were outraged by the apparent lack of transparency. Just over a week later, the company was forced to formally apologize for the mix-up.

Apple Bites Back

To appease disgruntled customers, Apple announced that it would reduce the price of its battery replacements through the end of the year for iPhones with an expired warranty. But the damage is already done for some customers. Multiple lawsuits have already been filed against the company, alleging that Apple “knowingly misled consumers about battery problems in an effort to get them to upgrade to the latest iPhone models.” With millions of iPhone users impacted, there are bound to be long lines at the Apple store.

Line-ups Bite

Why stand in line? Instead, entrust Cellbie-enabled repair stores to provide fast, affordable and knowledgeable repair service. Apple states on its website “Your battery is designed to retain up to 80% of its original capacity at 500 complete charge cycles.” Cellbie measures both battery capacity and charge cycle count in its Repair Solution and provides a detailed report with all the info you’ll need in the future if you ever need proof of your battery upgrade to protect your asset. The check-up is a free service and our network of repair stores in Canada and US are ready to help you. Cellbie-equipped chains in Canada include fixtfonelab and MobileKlinik. In the US, select CPRDevice PitstopFixaphone, and iCare Repair stores can help you out.

Free the Phones!

Today’s smartphones come with big price tags and much higher residual value. As a result, the ability to safely and confidently buy and sell used devices is more important than ever. That’s why Cellbie created a trusted marketplace for used mobile devices. We apply advanced technologies right in the store, so your phone can be precisely assessed, any problems identified, and its trade-in value determined. Great trade-in prices reduce the effective cost of new devices. Repairs save many devices from recycling or junking which makes good ecological sense. At Cellbie, we think it’s not only time to free the phones, it’s time to free ourselves from the traditional thinking behind the current mobile marketplace. Join us on this journey of disruption by reading our blog and by following us on social media.